Communications & Outreach Specialist

Responsibilities: The specialist manages multi-location SMS and email communication campaigns to drive membership growth and retention. They are also responsible for public relations, including writing press releases and managing media relationships to increase brand visibility.

Requirements: Candidates should have 2+ years of experience in marketing communications or digital messaging campaigns. Proficiency in email/SMS marketing tools and strong written communication skills are required.

Key skills: Email Marketing, SMS Marketing, Public Relations, Audience Segmentation, Campaign Optimization, Press Release Writing, Media Outreach, Content Strategy, Performance Analysis, Project Management, Brand Management, Social Media Management, Copywriting, Data Analysis, Microsoft Office, Google Workspace

Keywords: SMS Marketing, Email Marketing, Muck Rack, Public Relations, Digital Messaging, Audience Segmentation, Conversion Rates, Brand Standards, Media Pitching, LinkedIn, Marketing Automation, Campaign Metrics, Fitness Industry, Press Releases, Content Creation, Google Workspace, Microsoft Office, CRM, Member Retention, Lead Generation