Content Marketing Manager

Responsibilities: The Content Marketing Manager is responsible for developing and distributing high-quality educational content to establish PHM as a trusted healthcare voice. This includes owning the content calendar, managing newsletters and social media, and collaborating with clinical stakeholders to drive engagement and inbound interest.

Requirements: Candidates must have over 5 years of content experience, specifically within a healthcare or health benefits organization, and a strong writing portfolio. Proficiency in managing content workflows and a desire to utilize AI tools for efficiency are also required.

Key skills: Content Strategy, Editorial Leadership, Newsletter Optimization, Social Media Management, Thought Leadership, Cross Functional Collaboration, Performance Optimization, Content Creation, AI Tool Utilization, B2B Marketing, B2C Marketing, Content Design

Keywords: Content Marketing, Healthcare, Editorial Guidelines, Content Calendar, Whitepapers, B2B, B2C, AI Tools, Conversion Optimization, Thought Leadership, Brand Voice, Digital Strategy, Inbound Marketing