Director, Audience & Ad Solutions GTM

Responsibilities: Define and execute the end-to-end go-to-market strategy for Life360's ad products to drive advertiser adoption. Bridge the gap between product development and sales by creating verticalized, outcomes-oriented solutions and influencing the product roadmap.

Requirements: Requires over 12 years of experience in digital advertising with a proven track record in GTM strategy and senior cross-functional leadership. A bachelor's degree is required, with strong skills in building ad solutions from scratch and managing teams.

Key skills: Go-To-Market Strategy, Product Marketing, Ad Product Strategy, Sales Enablement, Cross-functional Leadership, Verticalized Ad Solutions, Competitive Analysis, Commercial Acumen, People Leadership, Strategic Partnership Frameworks, Digital Advertising, Roadmap Influence

Keywords: Digital Advertising, GTM Strategy, AdTech, Product Marketing, Sales Enablement, Location Intelligence, Store Visits, Purchase Lift, Household Reach, Vertical Markets, Retail, QSR, Auto, CPG, Joint Business Plans, AI Native, Product Roadmap, Cross-functional Leadership