Director, Brand Communications

Responsibilities: Develop and execute a comprehensive brand communications strategy to support disease awareness and commercial launch objectives for a healthcare organization. Lead narrative development across HCPs, patients, and media while managing external PR agencies and ensuring regulatory compliance.

Requirements: Requires a Bachelor's degree and 10+ years of experience in pharmaceutical or biotech communications, with at least 6 years leading brand PR. Must have proven expertise in navigating MLR/PRC processes and experience with cardiovascular or hypertension product launches.

Key skills: Brand Communications Strategy, Pharmaceutical PR, Biotechnology Communications, Stakeholder Engagement, MLR/PRC Review Process, Disease Awareness Initiatives, Patient Storytelling, Advocacy Partnership Management, Media Relations, Crisis Communications, Cross-functional Leadership, Content Strategy, Budget Management, KOL Interaction, Scientific Communications, Market Shaping

Keywords: Healthcare, Pharmaceuticals, Biotechnology, Brand Storytelling, Commercial Launch, MLR, PRC, HCP, Patient Advocacy, KOL, Disease Awareness, Public Relations, Market Shaping, Cardiovascular, Hypertension, Scientific Communications, Media Strategy, Content Calendar, Share Of Voice, Regulatory Compliance