Director, Digital Strategy

Responsibilities: Lead the digital strategy across social, paid media, and audience insights to expand reach and deepen engagement for a cross-partisan civic movement. Oversee the social media team and manage paid media budgets and agencies to drive measurable growth and impact.

Requirements: Requires 7-10 years of experience in digital strategy or growth marketing with a proven track record of driving audience growth. Must possess strong analytical skills, fluency in social platform algorithms, and experience managing paid media campaigns.

Key skills: Digital Strategy, Paid Media Strategy, Social Media Strategy, Audience Insights, Growth Marketing, Data Analysis, Community Building, Creator Strategy, YouTube Strategy, Budget Planning, KPI Tracking, Social Listening, AI Implementation, Cross-functional Leadership, Agency Management, Campaign Optimization

Keywords: Instagram, TikTok, YouTube, Programmatic Advertising, Search Engine Marketing, Martech, AI, Civic Engagement, Cross-partisan, Social Listening, KPIs, Creative Testing, Audience Targeting, Digital Workflows, Growth Marketing, Performance Frameworks, Content Strategy, Media Mix, Civic Storytelling