Director, Direct Response Media

Responsibilities: Own the strategy, buying, and optimization of direct-response media across broadcast, streaming, audio, and emerging channels to drive qualified leads. Manage the full DR media P&L while balancing lower-funnel response with upper-funnel brand reach for Latino audiences.

Requirements: Requires 8+ years of experience in direct-response media buying with a proven track record of managing multi-million-dollar budgets. Candidates must be proficient in modern DR toolkits like programmatic TV and attribution methods, with Spanish proficiency strongly preferred.

Key skills: Direct Response Media Buying, Media Planning, CTV/OTT, Programmatic TV, Attribution Modeling, MMM, Budget Management, Vendor Negotiation, Lead Generation, Audience Strategy, P&L Management, Analytical Modeling, Bicultural Fluency, Spanish Proficiency, Performance Marketing, Media Audit

Keywords: Direct Response, Linear TV, CTV, OTT, Streaming, Audio, Podcast, Addressable TV, OOH, CPL, CPA, KPI, Lead Generation, MMM, First-Party Data, Bicultural Marketing, Hispanic Media, Programmatic, Incrementality, Media Mix, P&L, Compliance, Regulated Verticals, Brand Health, Performance Marketing