Director, Media Planning - REMOTE

Responsibilities: The Director, Media Planning leads media strategy development and audience planning for Macy’s Media Network, managing a team of media planners. They are responsible for optimizing campaign outcomes and profit margins while ensuring effective planning processes are in place.

Requirements: Candidates should have a bachelor’s degree or equivalent work experience and 8-10 years of media planning experience in a digital media environment, including 2-3 years in yield management. Strong analytical skills and the ability to lead and develop teams are essential.

Key skills: Media Planning Strategy, Yield Management, Analytical Skills, People Leadership, Cross-Functional Influence, Strategic Thinking, Sales Partnership, Relationship Management, Project & Process Management, Communication Skills, Technical Proficiency, Problem Solving, Execution Excellence

Keywords: Media Planning, Yield Management, Audience Segmentation, Inventory Analysis, Forecasting, Advertising Platforms, Data-Driven Strategies, Cross-Functional Collaboration, Sales Proposals, Campaign Objectives, Performance Insights, Operational Excellence, Quantitative Analysis, Client Commitments, Market Dynamics, CRM Tools