Director of Brand + Media

Responsibilities: Lead the brand architecture and media machine to drive organic growth and high-volume product drops. Build and manage a multi-disciplinary team overseeing organic content, affiliates, and community engagement.

Requirements: Proven track record of scaling consumer brands to millions of views and managing large-scale affiliate programs with attributable revenue. Requires deep expertise in long-form content strategy and the ability to build organizational systems from the ground up.

Key skills: Brand Architecture, Community Building, Affiliate Marketing, Content Strategy, YouTube Growth, TikTok Shop, Product Launch Strategy, Talent Management, Organic Growth, Team Leadership, Commerce Optimization, Podcast Repositioning, Analytics, Strategic Planning, Budget Management, Recruitment

Keywords: Brand Architecture, TikTok Shop, YouTube, Affiliate Marketing, Organic Growth, Community Management, Product Drops, Content Strategy, KPIs, Consumer Brand, Creator Network, Talent Pipeline, Midlife Strength, Nutrition, Commerce, Podcast Strategy, Audience Growth, VIP Clients, Brand Voice, Performance Marketing