Director of Growth Marketing & Analytics

Responsibilities: Lead the end-to-end member acquisition strategy across paid, organic, and lifecycle channels to drive sustainable growth. Establish performance measurement frameworks and manage agency partners to optimize the member acquisition funnel and ROI.

Requirements: Requires a Bachelor's degree and 8+ years of experience in growth, performance, or digital marketing. Must have demonstrated experience managing multi-million-dollar budgets and partnering with analytics and operations teams.

Key skills: Performance Marketing, Digital Acquisition, Growth Strategy, Marketing Analytics, Conversion Rate Optimization, A/B Testing, SEO, Paid Search, Paid Social, Marketing Attribution, Budget Management, Stakeholder Management, Marketing Automation, Data Analysis, Project Management, Funnel Optimization

Keywords: Google Ads, Meta, SEO, Web Analytics, Marketing Automation, CRO, Programmatic Advertising, Display Advertising, Attribution Methodologies, KPIs, Marketing Forecasts, Healthcare, Consumer Technology, Growth Marketing, Performance Marketing, Data-Driven Decision Making, Landing Page Optimization, Audience Segmentation, Digital Acquisition, Marketing Technology