Director of Marketing, iLawyer Marketing

Responsibilities: Develop and execute a comprehensive marketing strategy to drive pipeline and monthly recurring revenue through inbound and outbound demand generation. Manage brand, social, and content strategies while partnering with sales leadership to align on shared growth metrics.

Requirements: Requires over 7 years of progressive B2B marketing experience, specifically in digital services like SEO and paid media. Candidates must possess strong design skills using tools like Canva or Figma and a proven track record of running outbound prospecting programs.

Key skills: Demand Generation, B2B Marketing, SEO, AEO, Paid Search, Content Strategy, CRM Management, Campaign Automation, Canva, Adobe Creative Suite, Figma, Lead Generation, Pipeline Management, Storytelling, Market Research, AI Tools

Keywords: SEO, AEO, Paid Search, Conversion Rate Optimization, MQL, SQL, MRR, Pipeline Contribution, LinkedIn Sequences, B2B Marketing, Digital Marketing Agency, Canva, Adobe Creative Suite, Figma, CRM Segmentation, AI Tools, Demand Generation, Content Engine, Thought Leadership, Legal Marketing, Professional Services, Outbound Prospecting, Inbound Marketing, Account-Based Marketing