Director of Paid Media

Responsibilities: Lead the strategy and execution of a $20M+ annual paid media budget across multiple digital channels to drive scalable customer acquisition. Oversee the creative performance team to ensure all ad content is optimized for measurable ROI and lead quality.

Requirements: Requires 8+ years of hands-on performance marketing experience, specifically within high-volume lead generation environments. Must have a proven track record of managing large-scale budgets on Meta and CTV platforms.

Key skills: Paid Media Strategy, Performance Marketing, Lead Generation, Meta Ads, Connected TV (CTV), Paid Search, Native Advertising, Display Advertising, Creative Strategy, Budget Management, ROAS Optimization, Attribution Modeling, Conversion Tracking, Data Analysis, Team Leadership, Forecasting

Keywords: Meta Ads, Connected TV, CTV, Paid Search, Native Advertising, Display Advertising, ROAS, Customer Acquisition Cost, CAC, Lead Generation, Performance Marketing, Attribution, Conversion Tracking, A/B Testing, Creative Operations, Budgeting, Forecasting, Data-Driven Decision Making, Digital Marketing, Marketing Analytics, Executive Dashboards, Scaling, ROI