DTC Copywriter - Landing Pages & Brand Copy

Responsibilities: The role focuses on writing and iterating high-converting copy for landing pages, prelanders, and product detail pages within a DTC funnel. Additionally, the copywriter will support brand positioning, product descriptions, and email sequences to maintain a consistent brand voice.

Requirements: Candidates must have a strong portfolio of conversion-focused web copy and a deep understanding of buyer psychology and direct-response principles. Experience in the beauty, wellness, or lifestyle DTC space and a data-driven approach to iterating copy based on A/B test results are highly preferred.

Key skills: Conversion Copywriting, Direct Response Copywriting, Buyer Psychology, A/B Testing, Landing Page Optimization, Brand Positioning, DTC Marketing, Funnel Optimization, Content Iteration, Message Matching, Product Description Writing, Email Sequence Writing

Keywords: DTC, E-commerce, Conversion Rate Optimization, CRO, Direct Response, Prelanders, Product Detail Pages, Buyer Psychology, A/B Testing, Pheromone Fragrance, Skincare, Funnel Copy, Brand Voice, Benefit Statements, Hooks, Objection Handling, Paid Social, Marketing Tribe, Customer Avatar, SOPs