Fractional Performance Marketing Manager

Responsibilities: Lead the development and execution of multi-channel paid acquisition strategies across platforms like Google, LinkedIn, and Reddit. Focus on optimizing ROAS and CPA through data-driven insights, creative experimentation, and the building of measurement frameworks.

Requirements: Requires 5+ years of hands-on experience in performance marketing with a proven track record of managing multi-channel paid budgets. Candidates should possess strong analytical skills and experience with B2B or fintech audiences.

Key skills: Performance Marketing, Paid Acquisition, Google Ads, SEM, Paid Social, LinkedIn Ads, Meta Ads, Data Analysis, ROAS Optimization, CPA Management, A/B Testing, Landing Page Optimization, B2B Marketing, ABM, Budget Allocation, Measurement Frameworks

Keywords: Performance Marketing, Paid Search, Paid Social, Google Ads, Microsoft Ads, Reddit Ads, LinkedIn Ads, Meta Ads, ROAS, CPA, Pipeline Contribution, ABM, B2B, Fintech, Financial Services, Looker, Tableau, PostHog, Omni, SEM, Conversion Rate Optimization, Data Analysis, Digital Marketing, Acquisition Strategy, Creative Testing