Lifecycle Marketing Manager

Responsibilities: The role focuses on growing, engaging, and retaining members by owning the customer journey and optimizing onboarding workflows. Key duties include developing lead nurture campaigns, reducing member churn, and analyzing KPIs to improve treatment success.

Requirements: Candidates need 3+ years of B2C lifecycle marketing experience and strong quantitative skills to optimize performance. A bachelor's degree and proficiency with modern marketing automation tools are required, with health tech experience preferred.

Key skills: Lifecycle Marketing, Customer Journey Mapping, Lead Nurturing, Onboarding Optimization, Churn Reduction, KPI Development, Data Analysis, Marketing Automation, B2C Marketing, Cross-functional Collaboration

Keywords: Lifecycle Marketing, B2C, Customer Journey, Lead Nurture, Onboarding, Member Retention, Churn Analysis, KPIs, Marketing Automation, Health Tech, Mental Healthcare, Quantitative Analysis, Member Engagement