Lifecycle Marketing Manager

Responsibilities: The Lifecycle Marketing Manager will own the end-to-end strategy and execution of email and SMS campaigns to improve customer engagement and retention. This includes building automated flows, managing customer segments, and analyzing performance metrics to drive revenue growth.

Requirements: Candidates need 3+ years of experience in email and SMS marketing, preferably with Klaviyo or similar platforms. Strong skills in copywriting, data analysis, and the ability to work independently in a remote environment are required.

Key skills: Lifecycle Marketing, Email Marketing, SMS Marketing, Marketing Automation, Customer Segmentation, Retention Strategy, A/B Testing, Copywriting, Performance Analysis, Klaviyo, HTML/CSS, Customer Journey Mapping, Behavioral Targeting, Conversion Rate Optimization, Data Analysis, Quality Assurance

Keywords: Lifecycle Marketing, Klaviyo, Email Marketing, SMS Marketing, Marketing Automation, Customer Retention, Customer Lifetime Value, Segmentation, A/B Testing, Customer Journeys, Conversion Rate, Behavioral Data, HTML, CSS, Subscription-based Business, Recurring Revenue, Deliverability, Performance Metrics, Onboarding Sequences, Reactivation Campaigns, Referral Programs, Mobile-first Design, User Experience, Remote-first, Customer Engagement