Media Buyer, Emerging Channels - Growth Marketing

AppLovin

United States · Posted Jul 10


Job description

Responsibilities: The Media Buyer will design, run, and analyze structured paid marketing tests across new growth channels while optimizing campaign performance. They will also manage channels against internal goals and KPIs, adjusting spend based on incremental results.

Requirements: Candidates should have 3+ years of hands-on experience in paid media buying across multiple platforms and demonstrate a strong test-and-learn track record. Familiarity with AI tools, SQL, and BI tools is preferred, along with experience in creative strategy.

Key skills: Paid Media Buying, Digital Marketing, Campaign Performance, Audience Targeting, Creative Strategy, Data Driven, Conversion Rate Optimization, SQL, BI Tools, Testing, Budget Management, Ad Creative, AI Tools, Technical Operations, Performance Tracking, Growth Marketing

Keywords: Media Buyer, Growth Marketing, Advertising Solutions, Digital Marketing Strategy, AI Search, CTV, Out-of-Home, LTV, ROAS, Incrementality Measurement, B2B, Ad-Tech, DSP, Marketplace, Creative Team, Landing Page Testing, Performance Links, Conversion Mapping

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