Principal Product Designer

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products— Eureka Math and Eureka Math² , Wit & Wisdom , Geodes , and the newly launched Arts & Letters ELA —are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

Reporting to the Director of Product Design, the Principal Product Designer will have primary product design responsibility for areas and projects for the enhancement and improvement of Great Minds software products.

Responsibilities

• Utilize expert proficiency in software product design responsibilities relative to:

• User research

• User experience design

• Visual design, and

• Production-worthy HTML+CSS development, as needed

• Weigh pros and cons and propose which design and research options to employ.

• Collaborate with product managers, software engineers, product marketers, and others to identify key problems and solutions for the sake of Great Minds software users, both internal and external.

• Co-lead and facilitate the product design thinking process with product management so the business prioritizes the right human problems to solve and co-lead the process of developing the user-facing solutions for users, incorporating the company and product brands appropriately and sufficiently.

• Design delightful user flows and interactions that simplify the complex.

• Serve as a thought leader and advocate for user experience.

• Validate designs through user testing before launch to identify issues early on.

• Review shipped features and identifies user experience improvements that can be made from data on usage (qualitative and quantitative).

• Support the engineering team throughout the development process as they bring product designs to life.

• Assist others with clearing their design and technical hurdles.

• Take ownership by steering teams and their members in the right direction.

• Collaborate to build, evolve, and refine the company’s design system, ensuring visual cohesion and engineering efficiency across all user touchpoints.

• Take an active role in process improvements with the Product Design Director and other leaders.