Senior Analyst, Direct Mail Acquisition

The Senior Analyst, Direct Mail Acquisition position is responsible for driving new-to-file and participant growth through the strategy, execution, and optimization of direct mail acquisition programs. This role owns the end-to-end direct mail acquisition lifecycle—including audience strategy, segmentation, vendor execution, and performance measurement—to maximize response, efficiency, and return on investment. This position partners closely with internal stakeholders and external vendors to scale mailing programs, improve targeting precision, and continuously test and optimize acquisition performance.