Senior Director - Casino Revenue

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behaviour, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

The Senior Director – Casino Revenue is responsible for driving the commercial performance and profitable growth of Hard Rock Digital's online casino business.

Reporting into the SVP of Revenue, this role owns casino revenue strategy, working cross-functionally with Product, Marketing, CRM, VIP, Analytics and Operations to maximise player growth, engagement, lifetime value and profitability.

Success in this role comes from identifying commercial opportunities, influencing priorities across multiple teams, and ensuring every initiative delivers measurable revenue impact.

Key Responsibilities

• Own casino revenue performance against GGR, NGR, Contribution and player value targets.

• Develop and execute commercial growth strategies that increase active players, share of wallet, retention and profitability.

• Partner with Marketing and CRM to optimise acquisition, lifecycle marketing, promotional investment and customer value.

• Work closely with VIP & Omni teams to maximise high-value player growth, loyalty and long-term profitability.

• Influence Product roadmaps to prioritise initiatives that deliver the greatest commercial impact.

• Build out forecasting, budgeting and commercial planning alongside Finance and Analytics.

• Use data, experimentation and customer insights to identify growth opportunities and optimise performance.

• Drive cross-functional accountability through clear KPIs, regular business reviews and strong commercial governance.

• Monitor competitor activity, market trends and customer behaviour to inform strategic decisions.

• Build strong relationships across the business to align teams behind shared commercial objectives.

Core KPIs to Manage

• Casino NGR & Contribution

• Active Players & NGR per Active

• Customer Lifetime Value & Share of Wallet

• Reinvestment Efficiency

• Retention & VIP Performance

• Forecast Accuracy

• Delivery of Strategic Growth Initiatives