Senior Lifecycle Marketing Manager

Responsibilities: Strategize and execute data-driven lifecycle communications to guide product-led and self-service users toward activation and conversion. Collaborate with cross-functional teams to build automated journeys and optimize performance based on product signals.

Requirements: Requires 5+ years of experience in lifecycle or growth marketing, specifically within B2B SaaS or product-led environments. Expertise in Marketo or Iterable and a strong command of email marketing best practices are essential.

Key skills: Lifecycle Marketing, Email Marketing, CRM, Growth Marketing, Marketo, Iterable, Copywriting, Audience Segmentation, A/B Testing, HTML, CSS, Data Analysis, Cross-functional Coordination, Product-Led Growth, Performance Optimization, QA

Keywords: DevSecOps, B2B SaaS, Product-Led Growth, Lifecycle Marketing, CRM, Marketo, Iterable, Nurture Programs, Conversion Paths, Audience Segmentation, Dynamic Content, Email Deliverability, Funnel Data, Product Engagement, HTML, CSS, SaaS, Automation, Activation, Revenue Growth