Senior Manager, Marketing Technology & Analytics

Responsibilities: Design and manage a centralized marketing data ecosystem to drive performance-driven growth strategies. Lead initiatives regarding attribution, reporting, and optimization to improve overall marketing effectiveness.

Requirements: Requires 5+ years of experience in marketing analytics with strong proficiency in SQL, dbt, and cloud data warehouses like Snowflake. Candidates should have deep knowledge of paid media channels and the ability to communicate complex insights to executives.

Key skills: Marketing Analytics, Cloud Data Warehousing, SQL, dbt, Python, Looker, Attribution Modeling, Conversion Tracking, A/B Testing, Data Modeling, KPI Development, Marketing Operations, Business Intelligence, Forecasting, Stakeholder Management, Data Governance

Keywords: Snowflake, dbt, SQL, Python, Looker, LookML, ROAS, CAC, LTV, Conversion APIs, Server-side Tracking, Tag Management, Incrementality Testing, Lift Studies, CRM, Marketing Technology, MarTech, Data Engineering, Financial Services, Fintech, Insurance, Attribution Strategies, Business Intelligence, Data Modeling, Cloud Data Warehouse, A/B Experimentation, Performance Measurement, Marketing Operations, Data Governance, KPIs