Senior Manager, Product Marketing

Responsibilities: Drive the go-to-market strategy, positioning, and messaging for public health, Medicaid, and Pharmacy solutions. Develop compelling marketing content and equip sales teams with tools to communicate value to public sector decision-makers.

Requirements: Requires a Bachelor's degree in Marketing or Business and 5+ years of product marketing experience in the healthcare industry. Proven track record in executing GTM strategies for complex healthcare solutions and experience with government agency stakeholders is preferred.

Key skills: Go-To-Market Strategy, Product Positioning, Messaging, Content Development, Sales Enablement, Market Research, Competitive Analysis, Cross-Functional Collaboration, Launch Management, Customer Insights, Performance Measurement, Salesforce, Marketo, Analytical Skills, Presentation Skills, Communication

Keywords: Medicaid, Pharmacy Benefit Management, PBM, FWA, Payment Integrity, Public Health, Public Sector, GTM Strategy, Solution Briefs, White Papers, Case Studies, CRM, Salesforce, Marketo, Healthcare Industry, Drug Cost Optimization, Patient Care Improvement, Medicaid Compliance, Carve-out Models, ABM, Field Marketing