Senior Manager, Retention Marketing

Responsibilities: Own and evolve the end-to-end customer lifecycle experience, focusing on onboarding, subscriptions, and loyalty to increase customer lifetime value. Lead the architecture and optimization of automated marketing flows within Klaviyo while partnering with cross-functional teams to drive retention results.

Requirements: Requires a bachelor's degree and 6+ years of experience leading retention or lifecycle marketing for a DTC ecommerce or subscription business. Must possess expert-level proficiency in Klaviyo and advanced analytical skills for reporting and A/B testing.

Key skills: Retention Marketing, Lifecycle Marketing, Klaviyo, Customer Journey Mapping, Marketing Automation, CRM Strategy, A/B Testing, Data Analysis, Customer Lifetime Value Optimization, Subscription Management, Segmentation, Personalization, Project Management, Cross-functional Collaboration, Churn Prevention, KPI Reporting

Keywords: Klaviyo, DTC, Ecommerce, Subscription Business, Customer Lifetime Value, LTV, CRM, Shopify, Attentive, PostPilot, GA4, Mixpanel, Looker, Regenerative Agriculture, Health & Wellness, Customer Journey Architecture, Behavioral Targeting, Dynamic Content, Churn Prevention, Winback Campaigns, Lifecycle Automation, A/B Testing, Retention KPIs, Marketing Analytics, Customer Experience, Product Marketing, Segmentation, Personalization, Omnichannel Marketing, Retention Roadmap