Social Media Strategist

Responsibilities: Lead the end-to-end social media strategy and content creation for TikTok and Instagram to build a premium, education-first personal brand. Produce polished short-form videos and graphics to drive organic growth and inbound referrals for a life insurance agent.

Requirements: Proven experience growing TikTok and Instagram accounts with a strong portfolio in short-form video and personal branding. Ability to simplify complex financial topics into engaging content with a high-end, curated aesthetic.

Key skills: Social Media Strategy, Content Creation, Short-form Video Production, TikTok Management, Instagram Management, Video Editing, Graphic Design, Copywriting, Personal Branding, Organic Growth, Community Management, Performance Tracking

Keywords: TikTok, Instagram, Reels, Shorts, Short-form Video, Personal Branding, Organic Growth, Life Insurance, Generational Wealth, Content Pillars, Copywriting, Graphic Design, EST Working Hours, Education-first Marketing, Referral-led Growth