Sr Product Marketing Manager

Responsibilities: Develop and execute product marketing strategies and go-to-market initiatives to drive adoption of a SaaS platform. Create compelling narratives, sales enablement materials, and product-led growth campaigns based on customer insights and market trends.

Requirements: Requires a bachelor's degree and over 7 years of experience in B2B SaaS product marketing with a track record of successful product launches. Must possess strong storytelling skills and the ability to translate complex technical concepts into customer-focused value propositions.

Key skills: Product Marketing, Go-To-Market Strategy, Value Proposition Development, Competitive Analysis, Product-Led Growth, Sales Enablement, Storytelling, Stakeholder Management, B2B SaaS, Market Research, Customer Insights, Cross-functional Leadership, Analytical Skills, Content Creation, Product Launch Management, AI Technologies

Keywords: B2B SaaS, Product Marketing, Go-To-Market, GTM, Product-Led Growth, PLG, Klue, Gong, Highspot, Salesforce, AI Technologies, Value Proposition, Competitive Intelligence, Market Differentiation, Customer Empathy, Sales Enablement, Cross-sell, Upsell, Demand Generation, Thought Leadership, SaaS Platform, Global Employment Technology