Staff Account Based Marketing Manager

GitLab

Canada · Posted Jul 16


Job description

Responsibilities: Direct the strategy and end-to-end execution of 1:Few ABM campaigns for specific verticals and technical enterprise personas. Define measurement frameworks to connect marketing activities directly to pipeline generation and revenue outcomes.

Requirements: Requires extensive B2B marketing experience in high-growth SaaS environments with a proven track record of running multi-tiered ABM programs. Must possess strong quantitative skills and the ability to implement AI-native marketing technology alternatives.

Key skills: Account Based Marketing, B2B Marketing, Sales Alignment, Pipeline Management, Marketing Technology Evaluation, Account Segmentation, Quantitative Analysis, Attribution Metrics, Strategic Planning, Campaign Execution, Jobs To Be Done Framework, Vertical Marketing

Keywords: ABM, SaaS, DevSecOps, Intelligent Orchestration, 1:Few Campaigns, Jobs To Be Done, Pipeline Generation, Revenue Outcomes, Marketing Technology Stack, AI-Native, Firmographic Targeting, Intent Thresholds, SDR Outreach, B2B Marketing, Enterprise Personas, Attribution Metrics, Verticals, Financial Services, Public Sector

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