VP of Growth

Responsibilities: The VP of Growth will own online revenue and profitability by driving full-funnel growth across acquisition, conversion, and retention. This includes leading paid media strategy, managing budget allocation, and optimizing the customer journey in collaboration with product and CX teams.

Requirements: Requires 10-12+ years of experience leading growth or revenue functions within DTC or omnichannel businesses with a track record of scaling $50M+ revenue companies. Candidates must possess deep expertise in paid media, analytics, and the ability to lead high-performing teams.

Key skills: Growth Strategy, Paid Media, Performance Marketing, Customer Acquisition, Customer Retention, Conversion Rate Optimization, CAC/LTV Optimization, Budget Management, Attribution Modeling, Cohort Analysis, Experimentation Roadmap, DTC Marketing, Omnichannel Strategy, Lifecycle Marketing, Data Analytics, Team Leadership

Keywords: DTC, Omnichannel, Paid Media, CAC, LTV, Conversion Rate Optimization, Attribution, Incrementality, Cohort Analysis, MMM, Marketing Technology, Full-Funnel Growth, Customer Journey, Product Mix, Revenue Growth, Performance Marketing, Lifecycle Marketing, Data Infrastructure